Get Your Steak On @
The Steakhouse at The Paso Robles Inn/
The Challenge/
Established in 1889, The Paso Robles Inn is an iconic landmark hotel in San Luis Obispo’s North County. The hotel’s restaurant, The Steakhouse, had just completed a major update of its décor and menu. Our job was to reposition The Steakhouse brand and to connect it to what makes it unique and special.
The Solution – Creative and Strategy/
Ignition 36 Media created a campaign that focused entirely on positioning the brand on the art of “steakology”… a completely made up word that crystalized what The Steakhouse is all about. In doing so, we take theatre of the mind to a whole new level.
The Result – Exceeding Expectations/
- 20 percent increases in sales
- Substantial increases in website visits and online reservations.
- Happy steak lovers