Barrelhouse Brewing Co. @ Tin City/
The Challenge - What IS a Tin City?/
Off the beaten path and housed in metal buildings in an industrial park in Paso Robles, CA, Tin City is where a special group of artisans and entrepreneurs are consistently turning mother nature’s bounty into art in the form of craft wine, beer and spirits. Tin City is a powerful concept that provides locals and visitors from across the globe with an unmatched local experience and an authentic soul that’s inherent in each of it’s small batch producers.
But Tin City needed a way to go deeper into their story.
So we gave them a brand within the brand. Welcome to Tin City Limits.
The Solution – People Over Product/
In selling wine, beer and spirits, it’s as much about the story as it is about the product. So Ignition 36 Media developed Tin City Limits, an audio series designed to tell the unique stories of each producer at Tin City. Focusing more on the why than the what, each episode consists of interviews that dig deep into the soul of the artisans who make up Tin City. Each vignette is approximately 30 minutes in length and designed to be distributed on multiple digital platforms as well as terrestrial radio.
The Results – Making It Happen (Content, Content, Content)/
- Successfully positioned Tin City as an important Paso Robles wine country destination
- Increase in traffic & sales (exact numbers vary from producer to producer)
- Substantial increase in awareness of and interest in Tin City from people inside and outside the market
- A useful tool highlighting the uniqueness of individual producers
- Multiplatform distribution that allowed producers the option of using the content for their own digital delivery.