Your audience is everywhere.
From their cars to their kitchens they’re listening to audio multiple times a day on multiple devices. But now, more than ever, they’re more empowered in choosing what to consume online and they’re less tolerant of being interrupted. They want great content that meets them where they are, that’s relevant to them.
Companies that invest in digital advertising are looking for as much ROI as possible and the targetability of digital can look impressive. But a lot of it flies in the face of all the data showing how much we hate being interrupted by ads.
American adults who use adblockers
# who actively avoid ads on websites
# who actively avoid mobile ads
As a brand, why would you want to interrupt and annoy your potential audience? Why not create good content that an audience wants to listen to?
Podcasts now reach nearly 120 million U.S. adults every month making it an excellent opportunity for brands to create content that turns potential customers into actual customers and actual customers into fans.
Ignition 36 Media provides clients with turnkey solutions to creating and marketing podcasts that will educate and entertain audiences.
Show Concept Development
- What’s the tone of your brand
- Format/Themes
- Audience Research
- Benchmarks
Production
- Onsite Recording
- Talent Coaching
- Post Production
- Writing
- Editing
- Voice overs for intros and outros
- Music Licensing
- Music Edits
- Submission to podcasts directories including Apple Podcasts, Spotify, Stitcher, TuneIn, iHeartRadio and Google Podcasts
Marketing
- Promotional Strategy
- Reviewing podcast metrics